MetaSoccer Increases Revenue for Soccer Clubs Through Web3.0

Posted by 
June 16, 2022

Although the main sources of finance in the football world come from sponsorships and broadcasting rights, without the fans the sport would not be alive. After a difficult two years of not allowing fans to attend games at stadiums due to the COVID-19 pandemic, seeing fans re-enter venues has truly solidified the words “football without fans is nothing,” which is engraved below Jock Stein’s statue outside Celtic Park.

When looking at broadcast rights, The Athletic confirmed the following:

  • The English Premier League overseas broadcasting rights will top domestic for the first time over the next three seasons. International rights will hit £5.05 billion, while UK broadcast rights will be worth £5 billion between 2022 and 2025. Overseas rights have risen by 30% over the last package, which brought in £3.89 billion between 2019 and 2022.
  • Commercial rights have also grown by £88 million to £430 million (just under 500%).
  • The total package will be worth around £10.5 billion to Premier League clubs, an overall rise of 16%.
  • Clubs throughout the league will now earn higher merit payments from next season, with the champions seeing their income rise from £153 million to £176 million. The bottom-placed team will also have a higher payout — £106 million compared to £97 million in 2021.
  • Looking at match ticket sales, Football Stadiums UK noted “ticket sales aren’t the only way that football clubs make money.” Old Trafford, the largest capacity stadium in the English Premier League, for example, has a capacity of 75,643. If Manchester United charged just £20 for every ticket they sold for a football match, they would bring in over £1.5 million every time they played to a soldout crowd — very little when compared to their lucrative sponsorship and broadcast deals.

If you’re the type of fan that shouts through the TV for making poor decisions (and actually being right about them), then you’re not the only one. In comes MetaSoccer, the first-ever soccer metaverse created by Champion Games, which aims to bring a one-of-a-kind experience to soccer fans around the world. Built by the fans, for the fans, MetaSoccer is integrated through blockchain technology on Web3.0, which will allow players to manage and train their own football clubs while earning an income.

Web3.0 embraces decentralization and is built, operated, and owned by its users of football clubs and their fans. One of the biggest benefits of Web3.0 is that it puts power in the hands of individuals rather than corporations.

Being the first blockchain-based soccer metaverse, MetaSoccer gives players the ability to manage their own club and generate income while playing. The soccer manager-style play-and-earn (P2E) game allows users to actively participate in different ways and earn rewards by their contributions to the ecosystem. As owners, users are able to find their own club and take care of the financial management, players and staff purchases/sales, facilities, and commercial agreements. As managers, users have the chance to immerse themselves in the role of a soccer coach by managing a team, training players to reach their fullest potential, and preparing the squad strategy.

By using Web3.0 and partnering with MetaSoccer, soccer fans can have direct ownership of players in the game through non-fungible tokens (NFTs). No one, not even the game’s creators, have the power to take away this NFT ownership. And, if a fan decides to stop playing the game, they have the option to simply sell or trade their in-game NFTs on open markets and recoup their value.

MetaSoccer has partnered with five-times Champions League winner and Real Madrid player Dani Carvajal, Aston Villa and Argentina National Team goalkeeper Emiliano Martínez, Arsenal FC midfielder Thomas Partey, and Ballon D’Or, World Cup and the Champions League winner, Ronaldinho — a true legend of the game. Players get the opportunity to use these NFTs within the game and win rewards by simply playing. These players become more than just an NFT but are part of the actual game. You as a player now have the ability to manage these superstars.

MetaSoccer members and players can find out more on how to use Ronaldinho, Partey, Carvajal and Martinez in its ongoing beta version here.

The entire ecosystem is governed by a DAO where $MSU token holders are able to participate in future decisions. There are also a number of ways in which the players of the game can earn $MSU tokens through their contribution to the ecosystem. These include:

  • Selling players who have been discovered by your scouts
  • Getting sponsorship and merchandising income as your players gain popularity
  • Winning matches (simulated according to statistics) against other users in the career mode, or against AI in the friendly mode

All of the above highlights the potential for clubs and players to partner with MetaSoccer and create not only a series of NFTs for current players, but also for club legends and moments where the club has achieved success. Examples of this include winning trophies and league titles, as well as gaining promotion to a higher league. Clubs could go as far as accepting $MSU tokens in their physical club stores, allowing fans to purchase match day tickets and the many other items that clubs sell online. These are just some of the ways that a soccer club could increase their revenue through Web3.0 and MetaSoccer!