MetaSoccer Strengthens Position in Colombia Through Media Partnership with Futbolete

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October 19, 2022

The surgence of Web3 brought many changes in varied fronts, including the ways to communicate and promote projects.

The Web3 community should be perceived as one that sees the changes the future can bring while keeping an eye on tradition — they both can coexist and evolve together.

The media itself is evolving, and some are taking the leap to embrace a world that is still unknown by many but that will be the norm in a few years. We’re talking about the implementation of blockchain technology in the majority of areas of our lives, be it finance, culture and entertainment, social services and a number of other fields.

MetaSoccer is a pioneer in the Web3 industry because more than creating a game, it’s establishing the ground for a new way to perceive and enjoy soccer throughout the world.

The soccer metaverse is still in its infancy, and one of the most important steps in its evolution is to reach mass audiences and promote a smooth transition from Web2 to Web3. To do this, it is essential to partner with traditional media that aren’t afraid of discussing new subjects and making them available to their audiences.

Futbolete is one of the main soccer publications in Colombia, and is now the official media partner of MetaSoccer in the country. With an audience of over 6 million readers per month, Futbolete is set to spread the word about the soccer metaverse, introducing the world of play-and-earn gaming, its benefits and game features.

“For us, it’s the logical step to take to broaden our reach. We feel we have solidified our position within the Web3 community, and now we want to take MetaSoccer further. We want to help educate people about the opportunities that come with blockchain, and how they can take advantage of it for their entertainment and even to raise extra income,” said Patxi Barrios, COO and co-founder of MetaSoccer. “Futbolete is ahead of its time, and we believe that both of us and the Colombian people will benefit from this partnership.”

“We are a platform for soccer fans, and we are soccer fans ourselves. We have a close grasp of what our public wants and needs, and we saw that MetaSoccer offers a product that can be great for every Colombian soccer fan. It’s not an easy task to make this introduction to Web3, but we are confident that we’ll be able to do so,” claims Alvaro Murgueitio, founder of Futbolete.

Besides its MetaSoccer publicity, Futbolete will also use its social media to talk about the project. Both companies look forward to their synergy and collaboration to include a variety of activities and events.